TL;DR
Ford has announced the first-ever Bronco Filson, a rugged off-road vehicle with premium, wear-in interior details inspired by Filson gear. It features a V6 engine, extensive off-road capabilities, and built-in storage solutions. Orders open this fall, with delivery expected in early 2027.
Ford has announced the first-ever Bronco Filson, a rugged off-road vehicle that combines heavy-duty capability with a premium, wear-in interior inspired by Filson gear. The vehicle is set for release in early 2027, with orders opening this fall.
The Bronco Filson features standard Sasquatch package components, including front and rear locking differentials, Fox shocks, and 35-inch tires, claimed to be the largest on any premium 4×4. Under the hood, it sports a 3.0-liter EcoBoost V6 engine, retuned from the Raptor, paired with seven G.O.A.T. modes, Trail Turn Assist, and one-pedal rock crawling. The interior has been upgraded with quilted perforated leather, a leather-wrapped dash, and brass accents, designed to wear in like a well-used waxed-canvas jacket rather than wear down.
Unique to this model are Filson-inspired removable storage bags, including door-mounted saddlebags and optional cargo bags made from water- and dirt-resistant materials. These can be detached and carried directly to camp, emphasizing the vehicle’s outdoor utility. Ford claims this is the quietest Bronco yet, with acoustic glass, improved seals, and nearly 20% less wind noise compared to previous models. Comfort features include ventilated front seats, heated rear seats, a B&O sound system, and a digital rearview mirror that functions even when cargo is packed to the roof.
Why It Matters
This development matters because it represents Ford’s effort to merge rugged off-road performance with premium, durable interior design, appealing to outdoor enthusiasts who want both capability and comfort. The Bronco Filson’s built-in storage solutions and off-road features position it as a versatile vehicle for adventure, while the collaboration with Filson ties into a broader trend of outdoor gear-inspired vehicle design.
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Background
Ford has previously released special editions of the Bronco, such as the Eddie Bauer model in the 1990s, blending luxury with off-road capability. The new Bronco Filson continues this tradition but with a more modern approach, emphasizing durability and outdoor utility. The vehicle’s announcement aligns with Ford’s broader push into the adventure and outdoor market segments, leveraging collaborations with heritage brands like Filson.
“There is a massive difference between premium and precious. If you’re afraid to get the cabin dirty, it doesn’t belong in a Bronco.”
— Ford’s global design director Paul Wraith
“The Bronco Filson is built for outdoor enthusiasts who demand both capability and a premium experience.”
— Ford spokesperson (unnamed)
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What Remains Unclear
It is not yet confirmed what the exact pricing will be, as Ford has not announced the MSRP. Details about the final production specifications and whether additional trims or limited editions will follow remain unclear.
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What’s Next
Ford will open orders for the Bronco Filson this fall, with production beginning later in 2026. More details about pricing and availability are expected to be released closer to the launch date, with the vehicle arriving in showrooms in early 2027.
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Key Questions
What is the price of the Ford Bronco Filson?
Ford has not yet announced the official MSRP. Based on similar models, it is estimated to be in the high-$60,000s to low-$70,000s range.
How does the Bronco Filson differ from other Bronco trims?
The Bronco Filson features unique interior materials inspired by outdoor gear, removable Filson-style storage bags, and a rugged, wear-in aesthetic. It also includes the Sasquatch off-road package as standard.
Will the Bronco Filson be a limited edition?
No. Ford has indicated that the Filson trim will be a permanent part of the Bronco lineup, not a limited run, unlike previous special editions.
When will the Bronco Filson be available for purchase?
Orders open this fall, with vehicles expected to reach dealerships in early 2027.
Source: Outside
